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United Way of Fort Smith Area Campaign
at a Glance
Welcome to the 2011 United Way of Fort Smith Area
Campaign!
United Way is committed to improving lives and building
stronger communities throughout our six-county
area—Crawford, Franklin, LeFlore, Logan, Sebastian and
Sequoyah counties.
Much more than a fund-raising organization, United Way
directs resources toward our communities’ most pressing
health and human service issues and serves as a vital
link between those who can help and those who need help.
United Way’s annual campaign is the easiest and most
powerful way to invest in your community with 100% of
your investment staying local.
2011
Campaign Chairman
Sister Judith Marie Keith
A Loaned Executive (LE) is a store manager, an
accountant, a delivery person, a consultant, a public
relations manager, an administrative assistant and
everything in between. They assist the United Way staff
in delivering campaign packets, implementing workplace
campaigns, volunteering their expertise and energy to
help United Way expand fundraising efforts, reach new
markets and broaden the base of community giving. In
this capacity, LEs make it possible for United Way to
gather the resources needed to continue making an impact
in our six-county area.
Loaned Executive
A Loaned Executive (LE) is a store
manager, an accountant, a delivery person, a consultant,
a public relations manager, an administrative assistant
and everything in between. They assist the United Way
staff in delivering campaign packets, implementing
workplace campaigns, volunteering their expertise and
energy to help United Way expand fundraising efforts,
reach new markets and broaden the base of community
giving. In this capacity, LEs make it possible for
United Way to gather the resources needed to continue
making an impact in our six-county area.
Senior Loaned Executives
Senior Loaned Executives replaced
traditional Division Chairs. Each Senior LE
recruits a team of three to six Loaned Executives
who call on selected accounts. They hold the LEs
accountable for making contacts and following up
with accounts.
Past Campaign Leadership
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